Pirelli's latest sport tire, the P Zero™ (PZ5), achieved a clear victory in Tyre Reviews' summer tire test in April 2025, outperforming its closest competitor by an impressive 2.2 points. The test featured seven premium ultra high performance tires in size 225/40 R18, mounted on a Volkswagen Golf GTI. The PZ5 outperformed well-known competitors such as the Continental SportContact 7 and Goodyear Eagle F1 Asymmetric 6 – a message every tire shop can confidently pass on to customers.

Why does this matter for your business?

✔ A test winner sells!
You can rely on this independent test win – customers trust expert evaluations.

✔ Excellent price-performance ratio
The P Zero 5 is not only technically superior – it's also more affordable than several competitors, offering top performance at a better price.

✔ Appeals to a wide audience
With its high performance and reasonable price, the PZ5 is ideal for both demanding daily drivers and sport driving enthusiasts.

✔ A product that inspires trust
Co-developed with leading car manufacturers and used as OE (original equipment) on high-end models like the BMW M5, Lamborghini Urus, and Polestar 4 – reinforcing brand credibility and reliability.

Sales arguments to convince your customers:

• Top performance in both dry and wet conditions

• Very low noise level and great driving comfort

• Updated rubber compound for longer lifespan

• Factory-fitted on premium vehicles

Be ready for the season!

👉 Early ordering ensures better availability and price.
👉 Train your sales team – test victory + technical edge = strong sales argument.
👉 Emphasize the Pirelli brand value – the customer feels they're getting more than "just tires."

Pirelli P Zero 5 – for when your customer deserves the very best.