Estonia's most successful basketball club, BC Kalev/Cramo, is taking a significant step into the new season by partnering with the world’s leading tire manufacturer, Pirelli. Pirelli will serve as the official main sponsor of the club for the 2024/2025 season, supporting the team both at home and away games. This collaboration is of great significance for both the club and the sponsor brand, providing substantial visibility and support for both parties.

The Pirelli logo will be prominently featured on the playing court. In addition, the Pirelli brand will be visible on the club's social media platforms, website, and other marketing channels. Pirelli will also become a part of the BC Kalev/Cramo business club. This partnership extends beyond local leagues, as BC Kalev/Cramo will also compete on international stages, including the Optibet Estonian-Latvian Basketball League and the FIBA Europe Cup.

BC Kalev/Cramo president Ramo Kask expressed satisfaction and high expectations for the new collaboration: "Pirelli's support gives our team strength and confidence to continue fighting on both Estonian and international stages. We greatly appreciate their contribution and are confident that this partnership will help elevate BC Kalev/Cramo to new heights."

Pirelli representatives emphasize that this collaboration is part of their broader strategy to support sports, especially in areas that align with their brand philosophy and values. "Basketball is dynamic, passionate, and requires high performance—just like Pirelli products. We are proud to be part of BC Kalev/Cramo’s journey and support their aspirations for greatness," stated a Pirelli representative.

The official start of the partnership will take place on September 26, when BC Kalev/Cramo participates in their first game of the Optibet Estonian-Latvian Basketball League against Riga VEFi. The team, full of ambitions for victory, begins the season with renewed energy alongside their new supporters, Pirelli.